I'm cheating here, by revising a test post: Following up on David's comment about finding alternative trajectories through Helvetica's history, I checked in Meggs' book (see reading list..it was once the "official" graphic design history book) to see how Helvetica was attributed; the story is a little different fromHustwit's film. Meggs states that Edouard Hoffman collaborated with Max Miedinger to upgrade Akzidenz Grotesk, resulting in a sans serif with a larger x-height than Univers, which was named Neue Haas Grotesk. "When this design was produced in Germany by D Stempel AG in 1961," writes Meggs, "the Germans shocked Hoffman by naming the face Helvetica, which is the traditional Latin name for Switzerland that appears on its postage stamps." Didn't Hoffman's son say that it was named Helvetica by the Swiss, meaning "the Swiss typeface"? To come back to David's point, the typeface has an even deeper history, going back to William Caslon's mysterious inclusion of what we'd now call a sans serif, in a specimen book in 1816. Maybe this is the next Hustwit movie? Warring type families in gritty London amid the Industrial Revolution duke it out to outwit each other?
Rather than viewing history as the linear progress of civilizations or chronicles of “great men,” we will explore alternative approaches, having short, tempestuous affairs with historical designers and movements that allow us to “give birth” to new work. Our mascot is Kid Eternity, the 1940s comic book character who could summon dead heroes to help him fight evil. (Image above from the 1990s version of Kid Eternity showing the kid with beat hero Neal Cassady, by Ann Nocenti and Sean Philips, DC Comics Sept 1993.)
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